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Product details

File Size: 10440 KB

Print Length: 212 pages

Publisher: Advantage Media Group (November 15, 2012)

Publication Date: November 15, 2012

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00AEUNZO4

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Amazon Best Sellers Rank:

#360,542 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

As someone who landed in the insurance industry from outside, I found "Flirting with the Uninterested" both cathartic and inspirational. It's the most compelling and well-reasoned case for innovation in the insurance industry that I've seen. The book is full of hilarious-because-they're-actually-true examples of "inside the jar" thinking, yet offers a clear path out of the jar with Monday morning "to do" lists at the end of each chapter."Flirting" has given me new ideas, tactics and confidence for my own innovation journey. Bravo, Maria and Mike!

Wonderful, wonderful book! Thoroughly enjoyed it. Excellent amount of practical examples which likely came from the authors many years of in industry experience. I suppose, if you are in the industry, you are either hoping or not hoping that Maria joins one of the new insurance industry upstats or an existing, solid company who is ready to be part of the shift.

Part wake up call and part call to arms, this book forces the insurance industry to take a hard look at itself and figure out how to communicate better. The ideas and anecdotes in this book are inspiring.

While Maria Ferrante-Schepis has many years of experience in the financial services and insurance industry, Flirting with The Uninterested has insights that apply to ANY industry in a state of change, and where leaders have lost sight of the end consumer. The publishing industry is a great example. Disintermediation is impacting us in a big way, and the traditional answer has been to just keep doing what used to work. No more in the new world. We are about to be "Napstered" and this book gave me new ideas to take back to our leadership team for reinventing how our products are bought. A must read for any business professional!

Ferrante-Schepis provides a great roadmap for anyone charged with marketing a product that lacks immediate appeal for consumers. She challenges the reader to look harder at the conversation we lead with consumers and inspires great thoughts about how to radically improve it.

I have never read anything more valuable or more powerful related to our business. Her 3 minute "Reverse Lottery" video grabbed what passes for my brain and this book really opened my mind. If you have ANY link to the financial services industry READ THIS BOOK!

No substance. Narrow based upon limited experiences.

What a refreshing look at what I thought was a boring and stodgy industry. Mike and Maria use a unique style of humor to point out some of the industries most critical issues. "Many a true word are spoken in jest."

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